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Branding,Design,Exhibits,Events
Company
Configurations is the industry leader in Experiential Branding Communication. We bring comprehensive Strategic, Creative and Tactical thinking together in a unique process that we call "The Art of Creative Integration". The Art of Creative Integration at Configurations is a special way of thinking that is powered by imagination, but is driven by bottom line results. Configurations projects get noticed. We produce positive results and customers realize the best ROO and ROI in the industry. Configurations is like no other company in the world. We are different because we think different.
The Art of Creative Integration
Services
Experience... the Difference
Configurations is a leader in Experiential Branding. We create sound strategies that drive creative environments and interactions that produce the desired responses. Configurations moves your target audience from Brand Awareness to Brand Adoption by creating programs, environments and immersive interactions that differentiate your offerings and win against your competition.
Strategic stra te gic - of great importance within an integrated whole or to a planned effect
At Configurations, strategic success is capturing and retaining attention in often cluttered, and always competitive, business environments. We always think beyond the structure, to the objective, and create the experience, that develops the bond, that is necessary to move your target from Brand Awareness to Brand Adoption.
Strategic ServicesCreative cre a tive - having the quality of something created rather than imitated: IMAGINATIVE
At Configurations, creative success is capturing the imagination by stimulating the senses and emotions in a way that attracts and forges a bond with your audience, creating lasting memories that cause positive reactions. We are always thinking and transforming intangible ideas into tangible realities that create strong emotional and logical responses to your company's products and services.
Creative ServicesTactical tac ti cal - adroit in planning or maneuvering to accomplish a purpose
At Configurations, tactical success is meeting your challenging objectives and producing the desired results. Configurations synchronizes project development and production, monitors progress at every step,deploys on-time tactical support and follow through, producing winning results.
Tactical ServicesGallery
Configurations has designed and produced immersive experiences in a wide arena of face to face marketing venues. Though our designs and environments have won many awards, we are most proud of the results that our approach has delivered for our clients. We welcome you to review our scope of projects and extensive experience. We will be glad to share these areas of expertise in depth on-line or in person.
Call Us 407.788.3070
Why Us?
In this highly competitive world where products and services quickly become commodities, customers are won by making the intangible values become tangible and relevant to prospects. The Configurations team communicates these intangible values and creates bonds through immersive and compelling interactions.
FAQ
What is experiential branding?
Experiential branding is the integration of programs that create immersive experiences to engage more of the target audience's senses to feel and understand the company's product and services and be able to differentiate them from the competition. The goal is to convey the tangible and intangible attributes and make the target audience experience the brand before they have to pay to experience the brand. This is achieved through special events, trade shows, mobile marketing, mall shows, corporate lobbies and demo rooms and any face to face opportunities.
Why is experiential branding important today?
Traditional communication and media channels such as radio, television, direct mail, magazine ads, etc. have lost their power to communicate and message retention. The audience today is bombarded with an immense amount of information overload and choices. It also gets its information and entertainment from a variety of resources. This makes reaching, attracting and convincing the audience through traditional media more difficult for marketers. We have to communicate and take the message to the prospects and customers and break through the clutter and connect. The audience needs to connect and retain the essence of the brand to become a customer. Traditional media creates awareness. Experiential branding programs take the audience from Brand Awareness to Brand Adoption through the immersive interactive experience.
My company attends many trade shows and the CFO and the management are questioning the benefits and the return on investments. Any suggestions?
Our experience has taught us that companies should do an honest audit of their trade show programs. Majority of the companies tend to attend more by habit or as a shotgun approach than a strategic and targeted purpose. The power of the medium is lost or not efficiently used because of the attention being put on the wrong criteria and not integrating the show program to be accountable to the total marketing, sales and bottom line contribution for the company. Do not use your trade shows as isolated events for chest beating or a sales getaway. Synchronize the trade shows into a program that coordinates with marketing and PR efforts. Then create quantifiable Return on Objective (ROO) and Return on Investment metrics for the CFO that relate to expected revenue generation. Upper management wants and needs to see results.
I need a new trade show booth? It needs to be real cool. How would you design it?
First of all at Configurations, we would try and find out from you the following:We would then come up with a strategy that will drive the creative concept of the message, the environment, the interaction and yes, we will make it a very cool exhibit and environment appropriate to the goals. We really thrive on the coolest part of all... Results!
What is mobile marketing?
Mobile marketing are programs where the message and communication is being taken to the prospect and customer base. Exhibits, demonstrations and the core message are being transported in various mobile units like trailers, executive coaches, etc., to special private or public events, including malls, so that the audience can get a hands on feel and a face to face with the company and product so that they can experience the tangible and intangible aspects of the brand.
What kind of exhibits do you sell? I have various needs.
We design/customize and integrate any type of exhibit materials and display systems for your needs. We represent and incorporate only best of class and best of breed providers of materials, portable and modular exhibit systems, banner stands, point of sale, fabric structures,lighting, audio and video equipment. We can create a communication tool chest to meet the various types of messages and venues where you need to present. We also have a vast inventory of modular rental inventory that can be customized to your needs to augment your properties.
What are your thoughts of corporate lobbies and demo rooms?
We see a change in some of the philosophy of the corporate lobby. Initially they were used as a welcome area and a positioning statement of the company. The demo rooms were situated in the interior of the space and the customer, or prospect, was taken to the room and the demonstration took place. The new thinking incorporates some of both. The idea is to create the brand experience over the different stages of the visit where it builds to the target becoming a fan. The ingredients of the experience are the hospitable welcome, lobby environment to make comfortable and educate/entertain and prime the audience to an expectation and positive experience awaiting them. Mini messaging or demo units can be used to make the visitor get more of their senses alerted and excited for the higher of level interaction to come.
Rentals
Custom Trade Show Exhibit Rentals with Style
From 10-foot exhibits to large-scale custom tradeshow booth systems, Custom Rentals offers a wide range of affordable display options. Modular exhibitry is kept in-house specifically for rental use and can be made available on very short notice. If you own your tradeshow booth, Custom Rentals can provide flexible, long-term, turnkey exhibit management programs that solve your issues of storage, refurbishment, and obsolescence
Custom Rentals designs creative, winning trade show marketing solutions.
Contact Us
Contact us or visit one of our design studios, operating worldwide since 1989.
Central Florida
1976 South Orange Blossom Trail
Apopka, Florida 32703
Phone: 407.788.3070
Fax: 407.788.4322
E-Mail: info@configurations.net
South Florida
3916 North 29th Avenue
Hollywood, Florida 33020
Phone: 954.961.1882
Fax: 954.983.5823
E-Mail: info@configurations.net
Seminars
Look for upcoming dates and events on experiential branding.
Career Opportunities
Please send your résumé to info@configurations.net.
Privacy Notice
Configurations respects the rights to personal privacy of our customers and those who visit our web site. Our site is used to market our services, respond to inquiries, and gather information. The information received and gathered at the Configurations and Custom Rental site will be used in the manner described below.
Use of personal information
Configurations tracks the information received on our website which include pages visited, number of clicks IP addresses time spent on the site. This information is used to respond to requests, analyze trends and develop our strategy to respond to the needs of the market. Configurations retains this information for it's sole use and does not share this information with anyone else.
Choice to receive information
You reserve the right to specify the information you would like to receive. Configurations sends promotional materials using email or the addresses provided on the data form. You can choose the desired information by checking the appropriate box and also have the ability to modify the profile anytime in the future. We will not send you promotional information if so directed.
Endorsement Disclaimer
Configurations website is linked to several other sites of organizations in the industry. Links to these sites do not constitute an endorsement or recommendation of Configurations. Configurations is not responsible for the contents and representations of any of these linked sites. You are subject to the privacy policies of those sites once you leave the Configurations web site.
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