How Can the VCI Alignment Model Help Your Business? – February 9th, 2012

Corporate branding is an essential component of running a successful business. This type of branding can be difficult and complex due to its large scope, but with a little help and a few tips from Configurations, you can be one step closer to having the most ideal corporate brand image for your company.

Firstly, corporate branding can be defined as the practice of using a company’s name as a product brand name. For example, when you think of the word “Pepsi”, you undoubtedly imagine the entirety of the Pepsi product line, not simply just the original Pepsi. Branding can incorporate many peripherals, including logos, packaging, advertising, or quality of products and services.

When you consider corporate branding, you must also consider the Vision-Culture-Image (VCI) alignment model. It is believed that successful corporate branding begins with a strong correlation between what your company’s top management wishes to accomplish (your vision), what your company’s employees know and believe (your culture), and how external stakeholders perceive your company (your image). It is incredibly important to contemplate your VCI model because misalignments between these factors may lead to an unsuccessful corporate brand.

As you begin the corporate branding process, ask yourself these questions: Is the company’s vision clearly communicated to stakeholders? Do employees understand and support the vision? Does the company deliver what it promises? The answers to these questions can mean the difference between a successful corporate brand and a failed one.

If you are interested in applying corporate branding to your Orlando business, please trust the experienced professionals at Configurations. We will create a custom office environment in which your employees can feel more connected to your brand, thus creating more productive and positive conditions. Don’t wait any longer: please give us a call today at (407)788-3070.

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Just What IS Exhibition Design, Anyway? – January 20th, 2012

If you have visited any convention, trade show, visitor center, or themed attraction, you have witnessed exhibition design. Exhibition design is the process of developing an exhibit from a concept through a physical, three-dimensional exhibition. Exhibit design requires innovation, creativity, and the ability to invent practical solutions by developing an environment that “tells a story” to potential clients in a three-dimensional space. No matter the location, the main objective of exhibition spaces is to communicate a message through engaging audiences in a way that is meaningful and long-lasting.

Exhibit design is very much a collaborative process that relies on integrating disciplines such as architecture, landscape architecture, graphic design, digital media, and interior design to develop a unique experience for the client that engages and influences their understanding of a product or service. Exhibit designers work very closely with graphic designers, content specialists, architects, technical specialists, audiovisual experts, and occasional stakeholders—such as community members, government agencies, and other partners.

The process of designing an exhibition can be quite complex. Conceptual planning is followed by schematic designing, design development, contract documentation, fabrication, and installation. However, our team of trained professionals at Configurations understands that companies do not have the time or the resources to create an Orlando exhibition with that WOW factor. Allow us to design a unique, engaging, and interactive exhibition to impress your clients. Please give us a call today at (407)788-3070.

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Branded Retail Environments in Orlando – November 16th, 2011

The power and influence of the internet has changed the way people shop. In 2011, 70% of all consumers consulted the internet prior to purchasing anything. In today’s world of retailing, the balance of power has shifted to the customer because they want to be in total control of the sale. The consumer doesn’t want to be sold anything anymore. Instead, they want to be empowered to buy.

As the world of retail is quickly getting more complex and consumer focused, how will your brand communicate to its customers so that they are empowered to buy?

As retailing becomes more and more consumer focused, the need for innovative design that allows the consumer to “experience” the brand becomes critical. It is also essential to keep the brand message consistent in everything from the website to the store environment so that the consumer is comfortable with your consistent message.

The marketing and branding experts at Configurations in Orlando can help you successfully create a branded retail environment that lets your consumers “experience” your brand and gain value from your marketing efforts. Give us a call today at 407-788-3070.

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Posted in Branded Retail Environments, Branding Online, Experiential Branding

What’s In A Brand? – November 9th, 2011

A brand is a company’s face to the world. It is what the world sees and comes to recognize as the company. A brand can include the company’s name, logo, slogan, tagline, culture, brand character, and anything else associated with the image of the company. A brand is also how the company is perceived by the world and the value that they associate with the company.

A brand is a promise to your customers. It is a set of fundamental principles and values that are understood by anyone who comes into contact with a company. For example, when people see the Apple logo on a laptop, they understand that this product stands for innovation and quality, because this is what Apple stands for.

The key to creating a successful business is to start branding your company early on. This is a great way to express what your company is about and what value it offers to the world. However, it is important to accurately and effectively brand your business from the beginning so that you communicate a clear and consistent brand message to your customers. For example, choose a logo that is cohesive with your company’s name, mission, and purpose.

The branding experts at Configurations in Orlando can help you successfully convey a consistent brand message to your target audience, which could include your customers, shareholders, employees, and analysts. Give us a call today at 407-788-3070.

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Successful Corporate Events in Orlando – October 27th, 2011

Creating a successful corporate event for employees, customers, or investors can be a huge project. However, it is possible to put together an event that is exciting, motivating, and memorable, while still accomplishing the goals of your event. There are a few important aspects of an event that can make its impact last well beyond the date of the event.

The first thing to accomplish when planning for a corporate event is to establish an objective for the event. Once you have a purpose and goals for the event, you can plan ways to achieve these goals. Companies can hold events to encourage and motivate employees, to gain investor confidence, to celebrate accomplishments or company awards, to demonstrate new products and services to customers, or to convey industry expertise over competition. Picking your event’s purpose will help define your event and will guide the rest of your decisions relating to the event.

Another essential aspect to determine for your corporate event in Orlando is the budget. By establishing a budget, you can effectively make decisions about other details of the event such as the venue, entertainment, food, number of attendees, etc. It is helpful to decide the total amount that you’ll be spending for the event and then divide that number by your estimated number of attendees to determine the cost per person.

At Configurations in Orlando, we serve as the single source for your entire corporate event needs. Our Orlando branding experts blend multi-media, dynamic speakers, themes, entertainment, creative set designs, visual elements, and logistics to create an engaging event that showcases your company, strengthens your brand, and accomplishes your event’s objective.

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Posted in Configurations, Corporate Branding

Branding Your Business Online – October 13th, 2011

It’s not enough anymore to just have an aesthetically pleasing website and a social media presence online in order to effectively brand your business online. Nowadays, you need more than this to stay competitive and effective online.

Don’t just start the conversation. You also need to evolve the conversation. Social media is about having a meaningful conversation. By doing this, you can connect customers to the brand, create prospective clients, develop relationships, and build rapport with your community. It is very important to actively participate in conversations relating to the brand by replying to comments, posts, and messages from others online. This will keep the conversation going and will keep the customer thinking about the brand.

Appear in the media as a source of expertise. By doing this, you are conveying to customers that you are an expert in your industry and customers will trust your input and your business. Also, you can add testimonials to your website to increase credibility with potential customers.

Fully integrate your site. Add social media icons to your website in a place where they will easily be seen. This can increase traffic to both your website and your social media pages. Adding an engaging blog to your site will add relevant and continuous content to your site, increasing its chance to be seen by search engines. The most important thing to do with your website is to cater it to your customer. You want to be able to address your customer’s needs through your website.

To learn more about how Configurations can help you build your brand online, contact us today. 407-788-3070.

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Posted in Branding Online, Configurations, Corporate Branding

Connecting Your Employees With Your Brand – October 6th, 2011

One of the most important aspects in branding your business is to make sure the brand permeates all aspects of your business. This includes training your staff in the branding message. Let everyone know the company goals, mission, and aspects of the brand image. Everyone should understand what the branding message means to the public and strive to communicate the brand in their work.

Show and lead by example, and encourage everyone to lead others in the process. If you convey the brand in a very positive way, your subordinates will look up to you and strive to convey the brand in their own way, but with a positive image as well.

Create the office environment to connect with the brand in every possible way – culture, attitudes, decorations, etc. Also, when employees communicate a positive branding message in their everyday work, recognize and reward their positive behavior. Hire and retain people who inspire a positive environment and are passionate about the brand.

For more information on how Configurations in Orlando can help you convey your brand through all aspects of your business, call 407-788-3070. One of our branding experts would be happy to assist you.

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Posted in Configurations, Corporate Branding, Experiential Branding

Gaining a Competitive Advantage – September 30th, 2011

A competitive advantage enables a firm to create superior value for its customers as well as higher profits for itself. Having a competitive advantage strengthens the business and puts it in a better position to provide its customers with benefits. Therefore, it is important for you, as a business, to define your competitive advantage – your strategic advantage that you have over your competitors within the industry.

To achieve a competitive advantage, a firm must perform a “value creating activity” for its customers better than its competitors can provide for them. There are several ways to create value for customers including cost advantages, excellent customer service, reliability, relate-ability to the consumer, etc.

Decide how you want people to perceive your business, and then figure out what you have to do to get there. Decide what you can do for your customers that your competitors can’t and include these points in every advertisement. Depending on who the customer is, they will desire certain “value creating activities” more than others. Therefore, it is essential for a business to also define who their target customer is.

If you need a company that can help you convey your specific competitive advantage, contact us at Configurations in Orlando today. Creating dynamic exhibits and environments is our specialty. Call today at 407-788-3070!

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Posted in Configurations, Corporate Branding, Uncategorized

Get Your Senses Going – June 28th, 2011

The best way to attract potential customers/clients is by evoking their emotions. How is this done? By appealing to their senses. Here are some ways to get your clients senses going:

Touch – Utilizing different textures to appeal to your clients sense of touch at your exhibit is a great way to grab their attention.

Hear – Is there a type of music or soundscape that would best embody your type of business/brand? Sounds will spark the interest of potential customers.

See – Visually appealing fixtures, colors, etc. will bring attention to your booth. View this article about choosing the right colors while branding.

Smell – This sense is a little more tough to accomplish, but it can be done. Depending upon your product/service, achieving appeal for the sense of smell can be done through different aromas that support the visual sense. For instance, using a light blue color would be best supported by a refreshing scent.

With that in mind, remember – in order to evoke emotion at a trade show, utilize each and every sense you can.

By choosing Configurations you have partnered with a proven leader to help create, build, brand and market your company in Orlando, Tampa, Jacksonville, or Miami through trade shows and special events. Call 888-717-7698 to speak to a specialist and learn more information by visiting the Configurations website here.

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Posted in Configurations, Exhibit, Experiential Branding

Continue the Branding – May 27th, 2011

When branding for your company, it is important to continue your efforts throughout every element of your business. For example, your office, trade show booth, your product packaging, etc. should all hold tight to the branding image. We, at Configurations, know the importance of consistency in having a successful marketing plan.

To instill this consistent branding image within your company, we suggest you build from the inside, out. Start with your work space and your team members. You want your company as a whole to “live the brand.” Enhance the workspace to follow suit with your company. The image above shows an example of enhancing the workplace with elements of the brand. Also, research has shown that an enhanced environment can also deliver bottomline business benefits: increased productivity, higher morale, stronger recruiting capabilities, even increased consumer buying habits for retail spaces. To learn more about branding your workspace, visit the Configurations website here.

For more information on how Configurations can help you to develop your marketing plan through branding efforts, call 407-788-3070 and one of our branding experts would be happy to help you.

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Posted in Configurations, Corporate Branding
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