Nine-five percent of our behaviors occur automatically, unconsciously, or in reaction to a demand. Which means that only 5 percent of our actions are consciously induced…subject to the calculated extreme of humanistic, number-crunching rationalization.

And how does that happen you ask? How does that ninety-five become the ninety-five and the five percent become the five percent? Well, beyond the nature vs. nurture debate, research suggests that what herds those little digits to fall into one category or the other, is repetition my friend…repetition. And just in case you didn’t hear me the first time, I said repetition.

Here’s the thing though. Taking that little piece of psychology and apply it say…to, knowing your way to the bathroom in the dark…or buckling your seatbelt before you even realized it was on, is not such a big thing. But try taking that to a marketing level, and it’s a completely different animal, now isn’t it? Hey, I know. Because most companies still try to compete in the world of ruthless rationalization…and as we brothers and sisters know, “marketing don’t play that way.”

So, here’s the deal. The world hasn’t come to an end yet- so you have time to jump sides with your strategy. The key in making those digits fall in your favor…and to stop yourself from bobbing and weaving in the rationalization arena once and for all, is to equip yourself with a new kind of message. One that keeps your audience from ducking behind the shield of rationalization and engages the heart.

That’s right. By-pass those brain-o-matic synapses and go straight for what we call that emotional connection. One that’s completely on purpose, on passion, and on ritual…done over and over again, yep. Then before you know it, you’ll have your audience sleepwalking- bypassing the bathroom- and heading straight to your place to make the world’s largest order ever made with one stroke of a pen.