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	<title>Configurations</title>
	<link>http://configurations.com/experiential-branding</link>
	<description>Experiential Branding and Trade Show Company</description>
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		<title>How to Use Social Media to Promote Your Next Trade Show</title>
		<description><![CDATA[It was once assumed that in-person events, conferences, and trade shows would diminish in attendance and importance with the introduction of social media networks. However, it would appear that the complete opposite has occurred—trade show attendance levels are actually at their highest, and it would appear that social media is one of the main contributing [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/04/27/how-to-use-social-media-to-promote-your-next-trade-show/</link>
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		<title>NW Trend Show</title>
		<description><![CDATA[If you are planning to travel to the northwestern part of the country within the next week, you may want to consider checking out the NW Trend Show, hosted at the Bellevue Hilton Hotel in Washington. This event is presented by the Pacific Northwest Apparel Association, has been in operation for over 65 years and [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/03/29/nw-trend-show/</link>
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		<title>How to Give a Great Presentation</title>
		<description><![CDATA[Public speaking can be very stressful. In fact, more people report a fear of public speaking than a fear of death! Three out of every four individuals suffer from some sort of speech anxiety: that is 75 percent of the population! You already know that the experienced professionals at Configurations can handle all of the [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/03/06/how-to-give-a-great-presentation/</link>
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		<title>How Can the VCI Alignment Model Help Your Business?</title>
		<description><![CDATA[Corporate branding is an essential component of running a successful business. This type of branding can be difficult and complex due to its large scope, but with a little help and a few tips from Configurations, you can be one step closer to having the most ideal corporate brand image for your company. Firstly, corporate [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/02/09/how-can-the-vci-alignment-model-help-your-business/</link>
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		<title>Just What IS Exhibition Design, Anyway?</title>
		<description><![CDATA[If you have visited any convention, trade show, visitor center, or themed attraction, you have witnessed exhibition design. Exhibition design is the process of developing an exhibit from a concept through a physical, three-dimensional exhibition. Exhibit design requires innovation, creativity, and the ability to invent practical solutions by developing an environment that “tells a story” [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/01/20/just-what-is-exhibition-design-anyway/</link>
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		<title>Branded Retail Environments in Orlando</title>
		<description><![CDATA[The power and influence of the internet has changed the way people shop. In 2011, 70% of all consumers consulted the internet prior to purchasing anything. In today’s world of retailing, the balance of power has shifted to the customer because they want to be in total control of the sale. The consumer doesn’t want [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/11/16/branded-retail-environments-in-orlando/</link>
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		<title>What&#8217;s In A Brand?</title>
		<description><![CDATA[A brand is a company’s face to the world. It is what the world sees and comes to recognize as the company. A brand can include the company’s name, logo, slogan, tagline, culture, brand character, and anything else associated with the image of the company. A brand is also how the company is perceived by [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/11/09/what-is-in-a-brand/</link>
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		<title>Successful Corporate Events in Orlando</title>
		<description><![CDATA[Creating a successful corporate event for employees, customers, or investors can be a huge project. However, it is possible to put together an event that is exciting, motivating, and memorable, while still accomplishing the goals of your event. There are a few important aspects of an event that can make its impact last well beyond [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/27/successful-corporate-events-in-orlando/</link>
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		<title>Branding Your Business Online</title>
		<description><![CDATA[It’s not enough anymore to just have an aesthetically pleasing website and a social media presence online in order to effectively brand your business online. Nowadays, you need more than this to stay competitive and effective online. Don&#8217;t just start the conversation. You also need to evolve the conversation. Social media is about having a [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/13/branding-your-business-online/</link>
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		<title>Connecting Your Employees With Your Brand</title>
		<description><![CDATA[One of the most important aspects in branding your business is to make sure the brand permeates all aspects of your business. This includes training your staff in the branding message. Let everyone know the company goals, mission, and aspects of the brand image. Everyone should understand what the branding message means to the public [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/06/connecting-your-employees-with-your-brand/</link>
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