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	<title>Configurations</title>
	<link>http://configurations.com/experiential-branding</link>
	<description>Experiential Branding and Trade Show Company</description>
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		<title>How Can the VCI Alignment Model Help Your Business?</title>
		<description><![CDATA[Corporate branding is an essential component of running a successful business. This type of branding can be difficult and complex due to its large scope, but with a little help and a few tips from Configurations, you can be one step closer to having the most ideal corporate brand image for your company. Firstly, corporate [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/02/09/how-can-the-vci-alignment-model-help-your-business/</link>
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		<title>Just What IS Exhibition Design, Anyway?</title>
		<description><![CDATA[If you have visited any convention, trade show, visitor center, or themed attraction, you have witnessed exhibition design. Exhibition design is the process of developing an exhibit from a concept through a physical, three-dimensional exhibition. Exhibit design requires innovation, creativity, and the ability to invent practical solutions by developing an environment that “tells a story” [...]]]></description>
		<link>http://configurations.com/experiential-branding/2012/01/20/just-what-is-exhibition-design-anyway/</link>
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		<title>Branded Retail Environments in Orlando</title>
		<description><![CDATA[The power and influence of the internet has changed the way people shop. In 2011, 70% of all consumers consulted the internet prior to purchasing anything. In today’s world of retailing, the balance of power has shifted to the customer because they want to be in total control of the sale. The consumer doesn’t want [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/11/16/branded-retail-environments-in-orlando/</link>
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		<title>What&#8217;s In A Brand?</title>
		<description><![CDATA[A brand is a company’s face to the world. It is what the world sees and comes to recognize as the company. A brand can include the company’s name, logo, slogan, tagline, culture, brand character, and anything else associated with the image of the company. A brand is also how the company is perceived by [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/11/09/what-is-in-a-brand/</link>
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		<title>Successful Corporate Events in Orlando</title>
		<description><![CDATA[Creating a successful corporate event for employees, customers, or investors can be a huge project. However, it is possible to put together an event that is exciting, motivating, and memorable, while still accomplishing the goals of your event. There are a few important aspects of an event that can make its impact last well beyond [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/27/successful-corporate-events-in-orlando/</link>
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		<title>Branding Your Business Online</title>
		<description><![CDATA[It’s not enough anymore to just have an aesthetically pleasing website and a social media presence online in order to effectively brand your business online. Nowadays, you need more than this to stay competitive and effective online. Don&#8217;t just start the conversation. You also need to evolve the conversation. Social media is about having a [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/13/branding-your-business-online/</link>
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		<title>Connecting Your Employees With Your Brand</title>
		<description><![CDATA[One of the most important aspects in branding your business is to make sure the brand permeates all aspects of your business. This includes training your staff in the branding message. Let everyone know the company goals, mission, and aspects of the brand image. Everyone should understand what the branding message means to the public [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/10/06/connecting-your-employees-with-your-brand/</link>
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		<title>Gaining a Competitive Advantage</title>
		<description><![CDATA[A competitive advantage enables a firm to create superior value for its customers as well as higher profits for itself. Having a competitive advantage strengthens the business and puts it in a better position to provide its customers with benefits. Therefore, it is important for you, as a business, to define your competitive advantage &#8211; [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/09/30/gaining-a-competitive-advantage/</link>
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		<title>Get Your Senses Going</title>
		<description><![CDATA[The best way to attract potential customers/clients is by evoking their emotions. How is this done? By appealing to their senses. Here are some ways to get your clients senses going: Touch &#8211; Utilizing different textures to appeal to your clients sense of touch at your exhibit is a great way to grab their attention. [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/06/28/get-your-senses-going/</link>
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		<title>Continue the Branding</title>
		<description><![CDATA[When branding for your company, it is important to continue your efforts throughout every element of your business. For example, your office, trade show booth, your product packaging, etc. should all hold tight to the branding image. We, at Configurations, know the importance of consistency in having a successful marketing plan. To instill this consistent [...]]]></description>
		<link>http://configurations.com/experiential-branding/2011/05/27/continue-the-branding/</link>
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